5 White Hat SEO Link Building Tips

SEO link building is the corner stone of any and all successful websites. When sites from around the Web link to your website the search engines regard this as “votes” confirming the relevancy and quality of your website content. Building effective links is a major challenge and there are some unscrupulous service providers that use “Black Hat” techniques to the detriment of their customers.

When the rules and guidelines as laid down by the search engines are adhered to, it is called “White Hat” link building. The search engines (Google, Yahoo, Bing and more) have the ability to pick-up on dodgy link building practises. Google provides articles and resources that can be used to research acceptable and unacceptable techniques. Wikipedia is also a good source of information on ‘Black Hat” and “White Hat” techniques.

Your website can be blacklisted by the search engines when links from websites are obtained using unethical techniques. It is always safer and more effective to make use of acceptable techniques. Examples of “Black Hat” links would be links from link farms, adult sites, gaming sites, 1000s of links in one day and links from banned sites to name a few.

5 SEO Link Building Tips:

1. Relevancy and placing of links in the page content.
The value of a link is greatly improved if it is on a page containing content that is relevant to your website, product or service. When placing a link on a site always try to place it inside the content of a page. Footer links have lost a lot of value and is not effective anymore.

2. Domain Trust.
In order to become a trusted site in the eyes of the search engines you need links from existing trusted sites. Prevent links from “bad neighbourhoods” at all cost. Who you link to and who links to you plays a very important part of domain trust.

3. Anchor Text.
Always strive to make your anchor text look natural. If you use the same anchor text containing your keywords all the time the search engines will penalize your links. Look at including phrases like “my hot site” or ” visit my site here” in some of your anchor text. Do not over optimize!

4. No-follow and Do-follow links.
To ensure maximum value and a natural link building process, build “do-follow” and “no-follow” links. The average person on street does not care about “do-follow” or “no-follow” links and will build links to and from the sites they like. You want your SEO link building to look natural to the search engines.

5. Pages that pass on Page Rank.
Web pages that ranks high for a phrase or keyword that is important to you will pass on some of this value when you place a link on them. Research high ranking pages and target them for your link building.

If you incorporate the above 5 tips into your optimization strategy you will see positive results. Shortcuts and unethical techniques are not worth the time and effort. Links build using the correct techniques will have more value allocated to them and you will need less links in order to improve your keyword rankings.

Choosing The Right SEO Link Building Service

Outsourcing a company’s work to smaller companies like offshore freelancers or a full brown SEO Link building company is a common affair. Most people don’t have the time while some prefer to get the work done by professionals who are an expert at their respective fields. SEO services are required to be availed of when chasing back links becomes a tedious task. The process of generating back links for a website is often quite time consuming and takes several days or even months. In such cases a link building company can be approached for offloading the work. Many SEO link building companies have domestic freelancers working for them.

Their services mostly include a wide range of SEO packages. Other services include article submission, directory submissions, following or blog commenting, press release submissions and many more. A good and organized link building company will offer you a good mixture of SEO service.

Choosing the right SEO company is an important task. For making the right decision, you can always start with the simplest step of looking up and doing some research on the internet. When short listing SEO companies, always check for reviews and opinions of other people about that company; tracking its business footprints will help you make the choice more easily. These basic factors are useful in choosing reliable and reputable SEO backlinks services. The person to whom you decide to outsource the company work should have knowledge about the related field rather than choosing a firm with no experience. Business footsteps can be easily tracked from social media profiles like Twitter, Facebook, My Space etc. These are additional ways apart from regular methods of tracking through testimonials and client reviews.

Many SEO services are meant to be client focused. In such cases, the clients usually have positive reviews about the company or firm concerned. This does not necessarily mean that a particular firm is good in general or well suited for your work that is going to be offloaded. Therefore, always make sure you do a good amount of research before opting for the right SEO company.

The importance of choosing the right SEO company lies in the fact that the quality of work and service that they provide will in the long run determine to some extent the reputation and goodwill of your company. Hence, choosing the right SEO link building service is so important. Look up to the suitable SEO Company to lead your business in the right direction. It must also be remembered that proper link building helps not only in the popularity of your website but helps generate more and more revenue if kept according to market trends. Thus the SEO Company taking up the task should ensure quality service in order to keep up the website standards and in turn affect the link building process.

10 SEO Link Building Strategies YOU Can Use to Slap Google Around and Make It Your SLAVE

Have you ever wanted to learn a few sound SEO link building strategies you can take to the bank, but didn’t know where to start? Are you still up to learning how to command Google to give you more Play off the Bench to start getting LASER-TARGETED Traffic Right Away. In this article, I have prepared 10 SEO Link Building Tip that will help you build more incoming links than you can handle.

Also, in this article, I am going to assume that you have a blog or a website that needs more attention than it’s getting. I’m also going to assume that you have the right keywords, description tags, and meta tags on your site that will give the search engine spiders more reasons to visit your internet property over and over again.

1. Blog + Bookmark– When I began my week, I make sure that I have a set schedule and plan in place. If not, it makes it very easy to get distracted and unfocused. This is the very art of mapping out a 90 day marketing plan so that you are not out of work:)

So, to start the linking building process, make sure you post to your blog at least 3-4 times per week. Immediately after each blog post, it will be a good idea to bookmark your work for some extra backlink flow. You can use a tool like Onlywire to automate the process.

2. Video Marketing– The second step you can take in your link building strategy is to cut a video of the content you just wrote or posted on your blog. If you are shy on video, that’s quite okay. I will be showing you in a later post how to post a video online without showing your face. I’m sure you will like that one. After you create your video, make sure you post it to YouTube and other video sharing sites.

You can use the Free service at TubeMogul to post your video to about 15 places at once or you can use Trafficgeyser to exponentially increase your results.

3. Article Marketing– One of my favorite strategies and link building process is article marketing. Here you goal is to create a 300-500 word article and post it on high PR sites like EzineArticles and BetterNetworker. I use a Free tool called the Freetrafficsystem to plaster my work out on different blogs, about 30 at one time, which gives man an instant 30 backlinks FREE

Since YouTube is being more searched these days than Google, it would be wise to create a keyword anchor link phrase with your video link to drive your keyword rich video up in the search engines.

4. Video Bookmarking– Another great strategy here again is bookmarking. After every video, I make it a point to share my video on high traffic places like YouTube, Twitter, etc. This will do nothing but give you more exposure that you deserve, since you’ve been working so hard right?

5. Share on BetterNetworker– BetterNetworker is the place to be if you want to get Google love. I’ve seen many of my postings make it to the 1st or 2nd page of Google in 24 hours or less after posting to BN. This is a MLM & Home Business Community where many marketers and new people come to share and to get advice on home business and marketing activities.

6. Encourage Shares– With the rise of Facebook and Twitter, WordPress users have the privilege of using plugins that makes it easier to share their content to create a immediate buzz. Encourage your readers to share and retweet your content on their profile pages.

7. Hubpages– Another one of my favorites and an overlooked weapons is Hubpages. This is another content sharing site where you can write about any topic you want with many different themes to make it stand out to your crowd. A great linking tip would be to take your same content, which you may want to rewrite it a bit, and submit it to this type of site. Google absolutely loves Hubpages.

8. Blog Commenting– Another great method you can use is commenting on other people’s blogs that are in your niche. Taking the time to give back always has it’s blessings. If you read or hear good content online, let the person know how they helped you and give them comment love. Many time, you will get a good fresh backlink pointing back to your website.

9. Forum Marketing– Forums are another great way to build links. The idea of forum marketing is not to push you deal, but to go in and give good advice. At the end of each tip you give, you can leave a signature link that points back to your site.

10. Press Release– One of the best seo link building strategies when starting online is through a press release. With this particular strategy, you are able to circulate news worthy content to high authority sites for fast ranking and a BIG jump in the search engines.

How to Be Successful in SEO Link Building

Link popularity is one of the main factors that search engines consider when ranking a website on a search result. So if you are trying to improve your SEO campaign then finding ways to increase your link popularity should be your top priority. There are a lot of ways to do this, but most experts recommend the use of an effective SEO link building technique.

SEO link building is a great way to increase the link popularity of your site. It requires lots of time, effort and patience in doing the required tasks, but in return, you can surely get a higher search engine ranking and more traffic if implemented correctly. Remember that in aiming for desirable link popularity, you should work hard to get quality links from well-known websites. Getting several spam links will be ineffective because different search engines have the knowledge nowadays to determine which links are relevant.

As we mentioned, you should get links from well-known or established sites. It is because search engines will think that your site is also relevant if it is getting links from some respected sites. But getting links from some well-known sites on your niche is one of the hardest tasks that you will encounter. Keep in mind that they are already well-established so why will they bother to honor your link request. To resolve this dilemma, you should guarantee the webmasters some benefits in return. It is up to you on how you will convince them. Make sure to use all the possible ways because quality links are really important in a SEO link building campaign.

In SEO link building, knowing your competitors is a big help. Also, knowing where their links come from is one of the most desirable tasks that you can accomplish. At least, if you know their link sources then you can try your luck in convincing the webmaster to switch side in your favor. Of course, this is so hard to do especially if your competitors have already established a good relationship with this website. But again, there is no harm in trying and if your offer is better, then there is a huge chance that you will end up victorious.

Gaining link popularity means higher search engine ranking and more web traffic. So you should work hard to achieve it and one way that can really help you is SEO link building. This technique is not simple at first, but as you gain experience and expertise then you can expect a successful SEO campaign.

SEO Link Building – Who, What, When, Where, Why (and How)

In this article, we discuss search engine optimization link building strategies that you can implement.

Perhaps you’ve read an article or two by search engine optimization (“SEO”) experts stressing the importance of link building to the visibility of your web site on the major search engines. If, for example, you happen to navigate the Google online documentation to the “Webmaster Help Center” you will see the Google response to the question “How can I improve my site’s ranking?” The Google response includes the statement “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2”

“Link building” then, is the process of developing “inbound” links to your web pages in order to drive traffic to your site and improve your search engine ranking. Sounds simple, but there are so many different complex online link building programs and strategies it’s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, may actually render inbound links completely useless.

I started this article intending to cover the 5 W’s – who, what, when, where and why. But, at the risk of detracting from the clever title, I felt the need to add “How?” in order to make it more useful. So this article is designed to provide insight into the following questions:

1. Who should link to my web pages?

2. What should the link entail?

3. When should I add a link to my site?

4. Where should a link appear?

5. Why should you care?

6. How can businesses develop their own inbound links?

No doubt, reasonable minds can disagree with some of the opinions and strategies contained in this article. I direct your attention to footnote references to several online articles that I found helpful. I encourage you to review these articles so you can draw your own conclusions. I do hope you conclude that there are a number of legitimate link building strategies that you can tackle!

Why Should You Care?

Sorry, I have skipped over who, what, when and where to begin instead with “Why?” After all, if I cannot make the case that link building is important, you certainly will not read the rest of this article!

It is believed that, in the eyes of the major search engines, the number and quality of the incoming links that point to your site are indicative of the worthiness of your site. I know, it sounds like a popularity contest – perhaps this stirs up memories of the disdain you had for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your web site and developing relationships with businesses that offer complementary products and services. Link building techniques are designed to accomplish this.

Who Should Link to My Web Pages?

It is believed that links from “authoritative” websites and “related” industry sites carry the most weight. An “authoritative” site might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or an organization/association in yours or a related industry.

As for “related” sites, partners, vendors, but not competitors are good “reciprocal linking” (discussed later) opportunities. Their sites should be related to the products and/or services you provide.

Make sure to set your standards high! Analyze the inbound links to the page where you would like to see your link. Are they in fact authoritative and relevant sites? How do you research inbound links to your potential linking partner?

There are some excellent SEO link building tools out there! Netconcepts provides a free “Link Popularity Checker” at http://www.netconcepts.com/linkcheck/. Another site is LinkPopularity.com. Use these tools to assess the quality of the links to the page before you ask for a link! While you’re there, check out the link popularity of your web pages and those of your competitors.

Note that many SEO experts believe that you should stay away from a web page that already has too many links. How many is too many? According to an article in Website Magazine, “… it is best to shy away from any pages with more than 20 outbound links.3”

You’ll recall that we mentioned the term “PageRank” earlier in this article. The Google PageRank scoring system is used to quantify the relative importance of a web page. You can determine PageRank by downloading and using the free Google ToolBar (http://toolbar.google.com).

Should you consider PageRank while determining whether to ask for a link on a page? One contributor to the online article “Over 125 (Legitimate) Link Building Strategies”, Dixon Jones, suggests that the PageRank of the web page where you would like your link to reside should be between 3 and 10.4 In his article “The Nitty Gritty of Link Requests”, Chris Boggs suggests that PageRank is not as useful as it used to be but “PageRank is still a good guide.5”

Many Internet marketing professionals continue to suggest that you submit your site to the appropriate category within the major directories as well as to vertical engines and industry directories. Examples of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many allow you to submit your website URL for free. Some may require you to add a reciprocal link to their directory.

In his article, “SEO: Weaving a Web of Links”, Stephan Spencer cautions against seeking links from “free for all” links pages that are packed full of links.6. Again, pay attention to PageRank and topic relevance. Watch out for automated submission programs that submit to irrelevant search engines and directories.

What Should the Link Entail? What Should You Put on Your Link Page? Once you have targeted an inbound link opportunity, you will want to suggest the link location and the exact link language you wish to appear on their site. Make it easy to implement your link – place HTML on your site that your partner’s webmaster can cut and paste onto their web page.

Embed your keyphrases into the link text. Although the subject of web page optimization is beyond the scope of this article, make sure the page the link points to (the “Target Page”) is “optimized” for those keyphrases. The target page need not be your website home page. Not sure how to determine the best keywords for your business? I discuss this very issue in my article “Web Page Keywords – Do’s and Don’ts” which you can review at http://www.ebizmachine.com/seotips.html.

The question “What should you put on your link page” presumes that the linking relationship is “reciprocal”. Not all links will be reciprocal – we’ll talk more about link building strategies that involve the creation of useful online content encouraging “natural” link growth without reciprocal arrangements. However, your arrangements with partners, alliances and some directories may well be “reciprocal”. In other words, “I’ll point to you if you point to me.”

Before you approach a partner for a reciprocal link, you may wish to create your link to their site in advance demonstrating the techniques described in this article. “One good turn deserves another” – include one or two carefully drafted paragraphs of descriptive information for each link.

When Should I Add a Link to my Site? But for my need to have a catchy title, this section is better named “How often should I add inbound links?” Experts these days are writing about “natural growth of inbound links” and “organic link gaining” and “Emulating Natural Growth in Link Building”, as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright “earthy”, doesn’t it?

It’s clear that link building is a slow and steady grass roots process and some experts maintain that link growth should follow a natural, free range, pesticide-free progression (OK, I added the italics for fun). Boggs writes that efforts to rapidly gain links “are sometimes easy for search engines to discern…, especially if the links are in a known network of sites that exchange links.8 ” Suddenly adding 100 new links to a site that for 6 six years has had 5 inbound links may cause a search engine to penalize you for your participation in a “link-farm.” But, adding a few relevant links every so often does appear to be consistent with natural growth.

Where Should the Link Appear? Ideally, your link should be placed within the content of a page rich with topical information relevant to the focus of the target web page. This may be asking a bit much – your link partner may already have a “links” or “resources” page designed solely for this purpose. However, make sure your prefab HTML link includes descriptive information that goes above and beyond a simple link and make sure you offer to reciprocate with a high-quality descriptive link.

Check to make sure the agreed-upon location is a page that has been indexed by the major search engines. In particular, it should not be a page that only authenticated users (login & password) can view.

How Can Businesses Develop Their Own Inbound Links? The last section of my 5 W’s and an H article may be the most important. There are many bytes of available online information related to link building strategies. In many respects, your success stems from the quality of the relevant content on your website. Your industry peers and topical experts will be eager to reference your website if it is a valuable source of relevant information and you have achieved an appropriate level of expertise. Your peers will assess your site in the same or similar manner as is described in this article. They will assess the quantity and quality of inbound links to your web pages.

Here are some suggestions that both enhance the usefulness of your web site content and help you build inbound links to your site.

1. Publish a “How To” or a “Review” Article Someone in your organization must like to write! Add your article to your website and publish it! There are many websites dedicated to publishing articles for free. Many allow you to include a brief bio AND a link to your website. The Article Banks website (articlebanks.com) contains useful information and resources related to publishing your article online.

Not sure what to write about? Start with your most popular keyword search phrases and develop a topic that your customers frequently raise. You sell GPS devices – compare and contrast the two most popular manufacturers who also happen to be popular web searches. You are a CPA- how about a “top ten” list of personal tax misconceptions? Do your best to make your content unique, original, useful and entertaining.

Convert your article to PDF format that online visitors can download and print. Consult with your web developer about adding “email to a friend” functionality.

2. Post in a Relevant Online Forum or Newsgroup Join an online community relevant to your website and become a regular, contributing member. Make sure to include your website URL in the signature area of each of your postings.

3. Post in a Relevant Blog? You’ve heard the buzz on blogging. Your website URL can be included in blog contributions but be careful here. Search engines are more and more sensitive to “Blog Spamming.9 Chris Genge, a contributing SEO author in the article “Over 125 (Legitimate) Link Building Strategies”, writes “Even though blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, especially if/when the SE’s determine that it is just another case of spamming. We are staying away from it….”10

4. Publish in an “e-zine” Some of the most popular sites relevant to your business may not have a link program. Offer instead to contribute a unique topic to their monthly e-zine (email newsletter). Include your bio and a web page link.

5. Write a testimonial or review for a trusted product/service Many businesses are eager to publish testimonials on their site. Ask to include a link back to your relevant web page.

Finally, make sure to track your link building progress. Create a spreadsheet for this purpose. You will no doubt have to follow up on your link requests. Capture details including the information you entered and the date you submitted your request. Politely remind link partners of their commitment to link to your site and point them to the inbound link from your site to theirs. Run your favorite link popularity and page rank tools to monitor your progress.

Conclusion If you are at all interested in driving qualified traffic to your web site and in developing relationships with suppliers of complementary products and services, you should spend some time learning about web page link building strategies. In this article, we discuss the who, what, when, where and how’s of SEO web page link building. Link building is much easier if your website is a valuable source of topical information and you have attained a high level of expertise.

In the “How Can Businesses Develop Their Own Inbound Links?” section of this article, I provide several suggestions designed to help you achieve that end. However, they say “The devil is in the details.” When it comes time to manage the process of soliciting and adding inbound links to your web pages, there are many details that will influence the success or failure of your program. You must carefully choose your link partners and directories and be prepared to suggest the link page location as well as the makeup of the link itself.

Finally, you must be both diligent AND patient. It’s fine to methodically forge relationships and build a community with complimentary web sites. But there is growing evidence that link building in an “unnatural” manner will hinder your search engine visibility and negate your efforts. So, be careful out there.


1 Pease keep in mind that this content is provided for educational purposes in order to introduce you to important search engine optimization concepts. There are many factors that influence search engine results and page rank – we cannot promise that the techniques described in this article work in all cases. Thank you! -Bill Schwartz, EBIZ Machine

2 See google.com/support/webmasters/bin/answer.py?answer=34432

3 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

4 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html

5 Boggs – see above

6 Spencer, Stephan, SEO: Weaving a Web of Links, practical ecommerce, March 12, 2007, practicalecommerce.com/articles/156/SEO-Weaving-a-Web-of-Links/

7 Boggs, Chris, The New Holy Grail of SEO?, Website Magazine, February, 2007, p. 12.

8 Boggs p. 13.

9 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

10 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html